Bad Packaging

My first example of bad packaging is the Fabuloso Multipurpose Cleaner. Although it is not visible in the image, the plastic is really thin and cheap. The nozzle shape is so thin all of a sudden that when you try to open it, it sinks into the bottle, making it difficult to use each time.

This packaging in particular is either really bad or clever, but I am going to go really bad. This is because they are advertising a product that is supposed to make a person's life easier by opening those annoying plastic packaging with the hard to open edges. Yet they put their product in that exact packaging that they are advertising.

This particular packaging caught my eye the first two times that I saw it in the grocery store. That was because to me, it was beautiful. The packaging itself made me want to buy it. However, the more I looked at it, the less I liked it. For one reason only, the packaging itself was nice to look at, but the accessibility of it I disliked. I realized this by seeing them next to each other on the shelf. They simply took up too much room. Which is exactly why I choose this picture. The visuals might be beautiful, but the design was not thought all the way through.

Flour has been one of my most hated packaging design for as long as I can remember. The bag could be easily broken if not being careful, causing the whole "protect the product" aspect of packaging useless. It is also a mess to transfer over to another container or to it's desired purpose. A more sturdier package with an easy spill out section or scoop could benefit this greatly.

Last but not least, this make up packaging. This particular model has a brush built into the make up container. Not only does the packaging ensure that you can not get all of the product out, making you loose money for the product that you paid for, but it also has other issues. Such as the brush not being sanitary enough. Most make up packaging don't include the brush because you never apply the product directly on it. You put it in another surface, then dip the brush into the product puddle for sanitary reasons. This packaging ensures none of that. The packaging itself also lower's the product's value since the brush is a low quality flat brush, making the product hard to apply and frustrating it's users.